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Practice Marketing

Cross Medical is committed to helping connect Practices to new patients in the most effective ways.  We leverage the Internet as a primary medium for this through digital marketing, social media marketing, and strategic video.  When we work with you, we begin with an initial assessment of your current web marketing strategy, web site, and budget.  Next, we’ll make sure we understand your goals and objectives.  If you’re not sure about these, that’s all right – we can help you craft them.  We’ll next create a strategic framework from which we’ll create the plan upon which we’ll execute the strategy and will work with you through implementation.

Your Face to the World
Your website is how patients and other clinicians learn about your practice.  But what good is putting thousands of dollars into your website if no one looks at it, simply because they can’t find it?  A great website is a good first step, but if your site doesn’t rank highly in Google, your website becomes a cost center, as opposed to the revenue generator that it should be.

We’ll help you make your website popular and relevant.  By implementing a number of web marketing strategies, we’ll help patients and clinicians find you, click to you, and once there, give them a compelling reason to contact you directly.

Social Media
Facebook, YouTube, Twitter and LinkedIn direct potential patients and referring clinicians to your Practice - that could lead to new patients and referrals.

Through social media you can quickly build a network of core supporters, which is essential for any practice to keep growing and expanding.  It is that group of loyal followers that will keep bringing your practice patients or attract other clinicians to make referrals to you.

The more traffic your website can continually obtain, you will soon earn a higher ranking among the search engines. Helping your business to achieve a high ranking with the search engines can give your website much better visibility and online exposure, and keep the new referrals coming.

Compared to other forms of advertising, the Internet is dynamic and easily adjustable to meet your needs.  From a cost perspective, because it is persistent, as opposed to transient like print, radio, or TV, it will provide the most cost effective, generating the best return on your investment.

 

We can provide strategy, business development, channel management, marketing programs, promotion and other marketing services, depending on your needs.  Call us today, (614-237-7742), for a free consultation or email Mas Kang at mas.kang@cross-med.com.

1.800.327.2174
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